The PAAC offers subscription fashion leasing services. This is available via www.thepaac.com, where the partner brands provide the garments in consignment sales. However, as a main business, The PAAC realises white-label fashion leasing, rental and resale services for fashion brands with a B2B2C division (e.g. www.PinkoPlay.com). As a full-service provider, the startup can support the brand from strategy definition to customer service with a modular approach. Users choose and receive sets of 4 garments with the support of a patented AI-powered algorithm that analyses preferences on styles, colours and sizes. Then it is possible to wear the garments as if they were your own for 1, 2 or 4 weeks, depending on the plan chosen. The fee includes credits that can be used to purchase one’s favourite items. Users can keep and pay for their best-loved garments at the end of the period and return the others. Furthermore, they benefit from an additional discount if they purchase a renewed item. The PAAC lets customers wear an unlimited wardrobe at a fraction of the cost and environmental impact. Indeed, an environmental saving of about 250.000 litres of water and 250 kilograms of CO2 emissions per user per year has been estimated.
